The Luxury Institute reported todaythe results of the "Best of the Best" luxury brands in Japan based on the2009 LuxuryBrand Status Index (LBSI) survey, which identifies the top brands thatdeliver true luxury based solely on the unbiased ratings of wealthyJapanese consumers. The following six luxury categories were rated: Women'sFashion (29 brands), Women's Shoes (18 brands), Handbags (30 brands), Men'sFashion (22 brands), Men's Shoes (18 brands) and Automobiles (20 brands).
The LBSI asks high net-worth consumers to rate luxury brands by categoryacross four equally weighted components: Consistently Superior Quality,Uniqueness and Exclusivity, Making the Customer Fake Chanel New Items Handbags Feel Special Across theEntire Experience and Being Consumed by People Who Are Admired andRespected.
Which luxury providers deliver the best combination of quality,exclusivity, customer experience and peer prestige in Japan?
The "Best of the Best" are: (LBSI score out of 10)
-- Women's Fashion -- Hermes - 7.38 -- Chanel - 7.20 -- Louis Vuitton - 7.01-- Women's Shoes -- Manolo Blahnik - 8.18 -- Jimmy Choo - 7.58 -- Hermes - 7.45-- Handbags -- Hermes - 7.76 -- Louis Vuitton - 7.24 -- Chanel - 7.20-- Men's Fashion -- Ermenegildo Zegna - 7.08 -- Giorgio Armani - 6.97 -- Louis Vuitton - 6.71-- Men's Shoes -- Salvatore Ferragamo - 6.82 -- Versace - 6.59 -- Giorgio Armani - 6.38-- Automobiles -- Mercedes-Benz - 7.47 -- Porsche - 7.21 -- Lexus - 6.99
"Japan continues to be a critical market for luxury due to its highlydiscerning and still affluent consumers," said Milton Pedraza,CEO of the Luxury Institute . "The Luxury Institute conducts moresurveys globally with wealthy consumers than all other entities in theworld combined, and we also clearly see that luxury is no longer 'back tobasics.' While some are busy predicting the death of luxury around thedeveloped world, we predict that luxury will regain its luster, and with avengeance, when truly wealthy consumers fatten their wallets again and canfocus on acquiring the best. It is a historical fact that luxury iscyclical and dramatically outperforms in up cycles and dramaticallyunderperforms in down cycles. We predict that savvy Japanese wealthyconsumers will not be fooled again by faux luxury brands." Gucci Earrings
The proprietary Luxury BrandStatus Index (LBSI) survey is the only unbiased measure of the prestigeof leading brands among wealthy Americans. A national sample of 600 wealthyJapanese consumers, with an average household income of JPY50,000,000Japanese Yen (or $525,000 US Dollars) was surveyed online.
About the Luxury Institute ( )
The Luxury Institute is theuniquely independent and impartial ratings and research institution that isthe trusted and respected voice of the high net-worth consumer. TheInstitute provides a portfolio of proprietary publications and research andconsulting services that guides and educates high net-worth individuals andthe companies that cater to them on leading edge trends, high net-worthconsumer rankings and ratings of luxury brands, and best practices. TheLuxury Institute also operates the LuxuryBoard.com ( ),the world's first global, membership-based online community for
embroidered patches luxurygoods and services executives, professionals and entrepreneurs.
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