Consumers want instant results when it comes to trying new ranges and are looking for brands and products that make their lives easier. Convenience is key, in terms of application and size, as most products are transferred from the dressing table straight into women's handbags.
Silver SetBudget airlines and cheap airfares have also influenced the market. Manufacturers are producing alternative travel products to ensure they are not restricted under the new hand luggage regulations, which only allow liquids, gels or pastes to be taken on board a plane as part of Replica Gucci New items Handbags hand luggage in containers holding less than 100ml of product.
Travel wipes have therefore now become a staple alterative to the more traditional liquid-based travel products, such as eye make-up remover, deodorant, after-sun and self-tan.
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Dedicated travel sections can now be found in the majority of large supermarkets, making it easier for consumers to locate products and encouraging impulse buying of additional products in a range.
Ian Anderson
Marketing director at Halo Wipes